The latest in the realm of Toys & Games are multimedia games that offer multiple options. There are newer kinds of multimedia games introduced now and then, hence the variety available is vast, and so it suits varied preferences. Apart from multimedia games, Internet is also fast substituting the regular toys & games.

Thus, the popularity of the regular Toys & Games is threatened as Internet and multimedia games are gradually but steadily emerging as a popular medium of entertainment for kids of the new generation. The kids in the age group of 8-13 seem to prefer Internet and multimedia games in comparison to the normal toys and games available.